Business of nollywood
Nigeria & Brazil Seal Historic Film Deal: What It Really Means
On June 26th and 27th, 2025, Nigeria and Brazil signed a landmark audiovisual co-production agreement, setting the stage for a new era of...
Bringing Cinema to the People: FilmHub & Nile Entertainment’s Community Cinema Move
The Problem with Prestige Nigerian cinemas have long catered to a narrow audience, those who live close to luxury malls, have money for...
Why Nollywood Keeps Jumping from Broke to Bougie — With Nothing In Between
There’s a strange and growing phenomenon in Nollywood: it feels like you’re either watching a gritty, no-budget YouTube movie shot in one apartment...
The $100 Million Lesson: What IrokoTV’s Streaming Gamble Taught Nollywood
When IrokoTV first launched, it felt like the future. A bold attempt to build the “Netflix of Africa,” it promised to revolutionize the...
The Streaming Illusion: Why Nollywood Isn’t Cashing Out Like You Think
For years now, streaming has been seen as the promised land of Nollywood. Platforms like Netflix and Prime Video arrived with global reach...
Why Nollywood’s Rich Woman Is Its Most Bankable Character
For a long time, Nollywood positioned its women at the edge of the narrative, reacting to betrayal, enduring pain, sometimes surviving, often suffering....
Industry Voices: Biola Sokenu on Finance, Scale, and the Systems Nollywood Needs
“Growth doesn’t always follow a straight line, some of the best opportunities come from unexpected places. Be open.” That quiet reminder comes from...
Aondofa Shija on Strategy, Data, and Nollywood’s Global Expansion
“Success is when a Nollywood film lands meaningfully in another culture, sparking curiosity, conversation, or even follow-up demand.” Meet Aondofa Shija, a film...
Industry Voices: Olamide Sanusi on What Film Distribution Really Takes
“It’s not just about selling a film—it’s about getting it seen by the right people, in the right way.” Olamide Sanusi speaks with...
Industry Voices: Blessing Ogbe on Building Nollywood’s Digital Distribution Future
“We’re in a space where learning, relearning, and unlearning isn’t optional—it’s necessary,”writes Blessing Ogre, speaking with the clarity of someone who doesn’t just...
Industry Voices: How Damorela Olasunkanmi Builds Campaigns That Make Nollywood Seen
“Marketing isn’t just promotion, it’s emotion. Getting people into cinemas isn’t plug and play, it’s heart and strategy”. Damorela Olasunkanmi says with quiet...